We help beauty brands identify their ideal retail environment, from luxury department stores to niche concept boutiques. Our strategic approach defines the right partners, positioning, and timing to ensure sustainable long-term growth.

End-to-end management of your wholesale expansion: from retailer prospection and pitching to negotiation and onboarding. We act as your Paris-based team, representing your brand with precision and integrity.

Adapting your brand story to the European consumer. We refine messaging, product hierarchy, and launch strategy to ensure coherence between brand DNA and local market expectations.

Through our curated network of artists and creative partners, we design bespoke visual campaigns that translate your brand story into compelling, retail-ready moments. Each collaboration is tailored to amplify visibility and elevate perception.

We maintain direct relationships with Europe’s top beauty and lifestyle retailers, ensuring ongoing visibility, sell-through optimization, and meaningful partnerships that go beyond first orders.

From in-store placement to seasonal range planning, we align product strategy with retail calendars and visual expectations. Every launch becomes a storytelling moment designed for impact.

For brands ready to scale, we provide bespoke consulting, covering pricing architecture, competitive analysis, and long-term channel strategy. Our goal: position your brand for lasting relevance and profitability.